When I described our MyGeneration service to someone outside our industry she said, "That sounds just like the benefits of DNA." Not being the sharpest knife in the drawer I asked her to explain.
"Its simple. It's just like some unlucky guy in the wrong place at the wrong time getting charged with rape or some other violent crime. With DNA evidence left at the scene of the crime, if he's innocent, all he needs to do is provide his DNA and without a match, he gets a get-out-of-jail free card, an apology from the DA and he's free to go.
"If one of your customers get pulled into a Super Fund claim by the EPA, your manifest and more importalty like the DNA, your certificates of analysis, prove that his used was not hazardous, it was on-spec, non-hazardous used oil. He or she gets a get-out-of-jail free card, an apology from the EPA and they are free to go."
Not bad for someone who doesn't know anything about the EPA's RCRA "generator responsibility" and "rebuttable presumption" clauses.
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